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Est. 2001

TR33 new brand

Posted on: March 16th, 2016 by glass

TR33 is really excited to share our new brand with you. We have been worked on this new concept for almost six months and it is part of our relaunch package.

Building on our reputation of tree and plant knowledge, we selected a stylised fern leaf as the upper part of our logo, which is highlighted as a white stencilled outline on a black background. This also mirrors the nationality of our founder and Managing Director, David O’Brien, who hails from New Zealand.

The white fern leaf on a black background forms the main part of the All Blacks Rugby Team livery, and dates from 1905 as a recognisable badge for New Zealand.

We have selected our name, TR33, in a white and bold centrepiece of the logo so that viewers will automatically recognise and understand which part of the brand is the name of the company.

Finally we have used the word “Environments” to cover the many different aspects of full tree, grounds and estate maintenance and landscaping services that we deliver.

To deliver our new branding, we worked with Marka Studio, an independent design studio who helped us focus on the creation of a completely new brand identity. Our new logo is now thoughtful, communicative and commercially relevant in today’s busy world.

As a whole, our logo is clean, transparent and does exactly what it says on the tin. We are TR33 and we deliver the very best in arboriculture and horticulture.

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